How do we create immeasurable value?

As creators, we usually discuss the topic of value in the context of serving clients and customers. But to figure out what can make our creations invaluable, I think it’s easier to first discuss it in the context of creating a gift.

In that context, I explore what the core approach of creating immeasurable value is: empathy.

Then, I share a personal example of something I created using that approach. It is an entertaining invitation/motivation video that I created for the guests of my wife’s surprise 40th birthday party. It explains why I was having the event and what I wanted my guests to do to create a truly indelible memory for her.

Be sure to stick around for the second half of that portion of the video to see my little boys doing their best to follow dad’s lead (dancing, jumping and more)!


PHOTOGRAPHY: All video and photography copyright Jason Kyle Frank. All rights reserved.


  • “Comin Round the Mountain – Modern” by Kevin MacLeod is licensed under a Creative Commons Attribution license (
  • “To the Top” by Silent Partner (YouTube audio library)
  • “Auld Lang Syne (Instrumental)” by Jingle Punks (YouTube audio library)
  • “First Noel (Instrumental)” by Jingle Punks (YouTube audio library)

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